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UKin / over the long run
/ɪn ɔːɹ ˌəʊvə ðə lˈɒŋ ɹˈʌn/
/ɪn ɔːɹ ˌoʊvɚ ðə lˈɑːŋ ɹˈʌn/in / over the long run
[PHRASE]
What is the origin of the idiom "in the long run" and when to use it?
The idiom "in the long run" has an origin that can be traced back to the mid-19th century. It draws on the metaphorical concept of a race or journey, where the focus is on the overall outcome or result after a significant period of time or distance covered. This phrase is commonly used in discussions related to investments, business planning, personal relationships, health habits, and societal changes.
Examples
1. If word gets out that we're negotiating with our competitors, it could hurt us in the long run.
2. When I finally got revenge on my ex for cheating on me, it felt like revenge is sweet, but I also realized that it didn't make me feel any better in the long run.
3. If we continue to kick the can down the road on this problem, it will only get worse in the long run.
4. Will we pay for it in the long run, probably the next day?
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